IBM Acquires Web-Analytics, SAP Ahead of the Game?
Boris Evelson pointed to IBM’s acquisition of Coremetrics, a web-analytics vendor, here. A commenter added that SAP has had web-analytics integration for some time. Boris is quick to point out that integration of web-analytics into any vendor’s business intelligence stack is bound to be a great competitive differentiator. I’m not quite sure I agree. The [...]
How organizations grow sales analytics
Paul Staelin, former head of Seibel’s sales analytics team, recently gave an interview to Linda Biggs of TDWI’s “BI This Week” feature. Paul described how sales analytics are used within many organizations, and how they evolve: “Phase 1 is sales performance. The first thing most sales organizations need to better understand and manage is their [...]